Conference General Chair
Prof. T. Ramayah School of Management,Universiti Sains Malaysia, Malaysia | Prof. Luiz Moutinho Visiting Fellow and Professor of Marketing, Suffolk Business School, University of Suffolk, England Visiting Professor of Marketing, The Marketing School, Portugal Adjunct Professor, GSB, FBE, University of the South Pacific, Suva, Fiji |
Technical Program Committee Chair
Prof. Gordon Huang University of Regina, Canada | Prof. Paulo Batista University of Évora, Portugal |
Publication Chair
Prof. Boon Leing Tan Xian International University/ PSB Academy, Singapore | Prof. Lee Pui Mun Singapore University of Social Sciences, Singapore |
Assoc. Prof. Hongbo Li School of Management, Shanghai University, China | Assoc. Prof. Au Yong Hui Nee Universiti Tunku Abdul Rahman, Malaysia |
Dr. Edward H K Ng Singapore Management University, Singapore |
Organizing Committee Chair
Prof. Qiong Li, Lanzhou University of Finance and Economics,China
Organizing Committee
Prof. Luiz Moutinho, University of Suffolk,UK
Prof. Paulo Batista, University of Évora, Portugal
Prof. Gyu Myoung Lee, Liverpool John Moores University, UK
Assoc. Prof. Bowei Chen, The University of Glasgow, UK
Dr. Edward H K Ng, Singapore Management University, Singapore
Dr. Kwami Hope Quao, Wenzhou-Kean University, China
Dr. Dickson K.W. Chiu, The University of Hong Kong, China
Technical Program Committee
Prof. Ezendu Ariwa, University of Bedfordshire, UK
Prof. Lee Pui Mun, Singapore University of Social Sciences, Singapore
Prof. Wai Mun HAR, Universiti Tunku Abdul Rahman, Malaysia
Prof. T. Ramayah, Universiti Sains Malaysia, Malaysia
Prof. Lin Liu, Beihang University, China
Prof. Boon Leing Tan, Xian International University / PSB Academy, Singapore
Prof. Florin Gheorghe Filip, Romanian Academy, Italy
Assoc. Prof. Au Yong Hui Nee, Universiti Tunku Abdul Rahman, Malaysia
Assoc. Prof. Hongbo Li, School of Management, Shanghai University , China
Assoc. Prof. Mazurina Mohd Ali, Universiti Teknologi MARA, Puncak Alam Campus, Malaysia
Assist. Prof. Jason Cong Lin, Education University of Hong Kong, China
Dr. Guoqing Zhao, Swansea University, UK
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